In Poland, 20 percent of consumers have been scanning quick response codes through the mBank service. The findings from a new Marketing Mobilny w Polsce 2013-2014 report has revealed that almost 20 percent of Polish people between the ages of 16 and 40 years are using QR codes as a part of their mobile banking habits. The survey was conducted with the participation of 302 smartphone users who reside in Poland. The mBank service was recently introduced in Poland and has become quite popular. It is based on the use…
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Mobile banking app adoption rates revealed in new study
The research was conducted by TSYS and was recently released in a report called the “2015 U.S. Consumer Payment Choice Study”. The outcomes of the 2015 U.S. Consumer Payment Choice Study by TSYS have now been released and have provided notable insight into the use and adoption rates of mobile banking apps by consumers. The survey involved the participation of more than 1,000 customers in order to identify those trends. It revealed that the use of mobile banking apps is growing and that among those who have already adopted these…
Read MoreMobile payments could succeed if they prove to be simple, flexible and convenient
A recent study by MasterCard has shown that these are the primary features sought by consumers. MasterCard has now released the results of a study that has shown that in terms of mobile payments, consumers are seeking methods that are flexible, simple, and convenient among the new innovations that they would be willing to consider when they pay for products at retail locations. This is important insight to be considered by companies that are presently or soon to be in this market. As retailers and other companies move toward mobile…
Read MoreMobile banking at Lloyds rated higher than Barclays
A recent report also showed that Caixa, a Spanish bank, received the highest score. Forrester Research recently released a report that rated some of the top banks in terms of their mobile banking functionality, and among the leading names on the list, Lloyds Bank was soaring. In fact, that bank managed to score ahead of the majority of its lead competitors such as Barclays and Natwest. This data was released in the Global Mobile Banking Benchmark review that was issued by Forrester. Within it, the research firm ranked the leading…
Read MoreQR codes will complete HDFC Bank mobile payment transactions
The bank in India is going to start using quick response codes as well as NFC technology. HDFC Bank, a financial institution in India that currently accounts for nearly one quarter of all electronic spending transactions now has intentions to use QR codes and NFC technology in order to be able to revolutionize the mobile payments sector in the country. These types of contactless scans will allow smartphones to be safely used as mobile wallets for in-store purchases. This introduction of QR codes and near field communication technology represents the…
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