New unique mobile AR shopping feature added to Point & Place AR Platform

AR Shopping - man and woman engaging with mobile phone

Eyekandy Ltd announces launch of an additional WebAR feature. London-based Eyekandy Ltd., a company that specializes in augmented reality (AR) experiences for commerce has announced the launch of an added AR shopping experience with the addition of a WebAR feature to its award-winning Point & Place AR Platform. The new feature allows shoppers to view products in augmented reality in their homes with no app download required. Retailers can easily add the latest AR products to their mobile website pages. Eyekandy’s Point and Place helps to make AR shopping mainstream…

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New Gucci AR feature lets mobile shoppers try on its line of Ace Sneakers

Gucci AR feature - Apple Store screenshot

An augmented reality (AR) feature has been added to the Italian luxury brand’s iOS app. A Gucci AR feature has been added to the brands iOS app that allows iPhone users the ability to virtually try on the company’s new line of Ace Sneakers. After trying on the shoes, consumers have the option to purchase the shoes from Gucci’s online store. Shoppers can move around and look at the virtual shoes in real time. Users who have downloaded the free Gucci app, simply need to call up the feature, choose…

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