Pioneer unveils new augmented reality heads-up-display that can enhance driving and give consumers a chance to test drive digital vehicles

Consumer Electronics Show

The Consumer Electronics Show is in full swing and augmented reality is getting a lot of attention. Several technology developers have been showing off their latest products at the event, some of which are claimed to be taking augmented reality to a new level. Pioneer, a developer of mobile AR applications, has unveiled a new heads-up-display (HUD) system that uses the technology to help people test drive vehicles digitally. The system is scheduled to debut in Japan within the next few months. Tentatively dubbed AR Display, the HUD sends consumers…

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New report shows the growth of the mobile augmented reality market

Augmented Reality shopping mobile commerce

Reportlinker, a market research website, has released a new study concerning mobile augmented reality and how it may affect the world of marketing in the future. The report, titles Mobile Augmented Reality Report: Creating New Market Paradigm for Smartphones & Tablets 2011-2016, details the rise of augmented reality technology in the marketing industry and how it has come to change the way consumers communicate with each other and with companies. The data in the report was compiled by Visiongain, an independent research company specializing in telecommunications, pharmaceuticals and several other…

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