As the importance of mobile commerce becomes increasingly recognized, companies and brands are faced with the debate as to which method is right for them; a mobile website or a mobile app. Businesses are coming to understan that mobile is the right step forward, but debates regarding the best techniques to use abound across the internet and among mobile commerce experts. So far, the inclination seems to be to establish a mobile website as a first step, in order to create a presence – a kind of “home base”. From…
Read MoreMobile experts debate value of mobile website versus an app
