Apple apps have lost steam and experts wonder if they will recover. A report has just been released by the rapidly growing smartphone application user acquisition platform, Fiksu, which has provided mobile commerce statistics that suggest that the download of apps for Apple products has continued their decline throughout April of this year, while at the same time the acquisition cost per loyal user has risen. Changes in the games and social networking categories at the technology giant’s App Store have brought in some increased competition due to the new…
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Research shows Android to surpass Apple in downloaded apps for first time
Ovum, a research firm, has announced that Android will be overtaking apple in the number of downloaded applications for the first time in the history of the companies. The research has indicated that by the end of this year, Android will have achieved 8.1 billion downloads, when compared to 6 billion downloads that will have been made through iOS mobile devices manufactured by Apple. This reflects a tremendous year of growth for both platforms, as last year’s download totals were 1.4 billion for Android and 2.7 billion for Apple iOS…
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