QR Code Press

New mobile app privacy guidelines released for comment by the Mobile Marketing Association

10/19/201110/19/2011 L. Green

The head trade association for the mobile industry worldwide, the Mobile Marketing Association, has announced that it has released a document called the “MMA Mobile Application Privacy Policy” , for public comment. It contains the first-ever set of guidelines for the basic data processes and privacy issues pertaining to mobile apps. According to Greg Stuart, the CEO of MMA Global, the guidelines issued by the organization for public comment will address an urgent requirement for all businesses that are active in the mobile marketing industry. They are meant to offer…

Dell widens its mobile efforts to include Android

09/22/201109/22/2011 Sam Lambert

Dell Inc., the computer manufacturer, has unveiled a new mobile commerce strategy that includes an app that will function for both shopping and support so that its customers can locate the products they want, and the company can widen its mobile presence. Mobile device users can obtain the Dell Mobile App by using any Android web browser and entering: http://www.dell.com/appdownload. Alternately, the app can also be obtained at the Google Android Market, where it can be downloaded for free. According to the Dell director of global mobile, Brandon McGee, from…

Google provides developers with prep data for Ice Cream Sandwich

09/21/201109/21/2011 Julie Campbell

Google has released data to help developers to prepare for the upcoming launch of Ice Cream Sandwich (ICS) so that apps can be properly readied for the latest Android developments. Google’s official Android developer website’s lead tech writer, Scott Main, wrote in a blog post that the ICS design is meant for running on any screen size from smartphones to tablets with larger screens. That said, apps that have been created to run under Android 3.0 Honeycomb are designed to be “forward compatible”, which means that they will also be…

Google directs AdSense toward mobile web, halting AdMob in that market

09/08/2011 Stephanie Beck

Due to the crossover that was bound to occur between AdSense and AdMob in terms of their offerings to the mobile advertising marketplace, Google will be pushing AdSense to publishers as it withdraws AdMob support from mobile. Experts are anticipating a number of cuts and integrations of features to both platforms. It first purchased AdMob in 2009 for $750 million, in a direct attempt to capitalize on the mobile advertising market. This form of advertising, but on the mobile web and with apps, is a natural complement to the search…

Layar challenges developers to revitalize print industry through use of augmented reality

08/18/2011 Stephen Vagus

In a world growing increasingly enamored with all things digital, the publishing industry has begun falling behind. While print still holds a treasured place in the hearts of an older generation, younger people are not convinced of the value of published works. The new generation believes that technology is the only viable form of media, claiming that print has little place in a digital era. Layar, pioneers of augmented reality, however, is not willing to let the publishing industry slide into obscurity. Layar is well known for its development of…