Mobile commerce remains an elusive issue for most of the retail industry, but analytics can help Retailers are beginning to turn to mobile technology in order to better understand consumers. Smartphones and tablets are seemingly omnipresent in the modern age. Many consumers have begun to rely on these devices quite heavily in their daily lives, and many of these people are using their devices to shop online and at physical stores. Because consumers are becoming more mobile, retailers are working to better understand their shopping habits. Without a comprehensive understanding…
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TheQRust – Tag it – Scan it – Rate it!
Feature Article: theQRust – Tag it – Scan it – Rate it! PRESS RELEASE: theQRust is a unique reviewing platform which addresses the problem of false reviews and empowers business and product owners with instant, useable customer feedback and long-term performance data. Created by theQRust team in South Africa, theQRust.com will be of use to any business, product or event which relies on customer feedback. Features • Currently uses QRust Tags with embedded QR codes to ensure reviews are from genuine customers.• Provides a quick and easy way for customers to…
Read MoreGoogle releases mobile analytics for apps
The long awaited reports for smartphone and tablet applications have finally arrived. Developers and marketers have been waiting for Google to release its mobile analytics for quite some time, and now the internet giant has made to major releases in the form of its app reports and its Android app that provide this vital information. Last year, Google customers started to spend more time on their smartphone and tablet apps than on the web. This finally motivated Google to add more money and strength from research and development into its…
Read MoreAndroid moves into iPad’s former territory with the help of Amazon’s Kindle Fire
According to data from Flurry, a mobile analytics firm, Google can credit the sales of Amazon’s Kindle Fire with the significant growth of the Android operating system’s market share in 2011’s last quarter. The new Flurry data was based on measurements of app sessions on over 90 percent of devices running on Android. It indicated that between the fourth quarters of 2010 and 2011, Android gained an additional 10 percent of the tablet market share, so that it now sits at 39 percent, overall. The Kindle Fire tablet hit the…
Read MoreDigby announces release of new Localpoint platform
Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…
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