mobile advertising trends Archives

Would you shut off mobile ad blockers if marketing was less annoying?

03/23/201703/22/2017 John Montgallo

Companies are hoping to tweak their advertising to convince device users not to block them out. A massive advertising trade group, ad buyer and seller coalition is building a strategy to make mobile ad blockers less popular. Based in the United States and Western Europe, the goal is to urge the industry to cease the use of annoying formats. They hope that when online and mobile advertising stops making a nuisance of itself, people will stop blocking it. The use of mobile ad blockers has become highly destructive to the…

Asia-Pacific mobile advertising trends point to banner ads the most

03/13/201703/10/2017 Sam Lambert

mobile advertising trends in the United States smartphone

That said, ad blocking is also becoming an increasingly common practice so care is needed. Mobile advertising trends are still showing that banner ads are by far the most frequently used method, but have they outlived their time? In the Asia-Pacific region, research is showing that while banners may represent over three quarters of mobile ads device users may not even be seeing them. Ad blockers are letting smartphone users skip over a lot of the advertising that would otherwise be displayed. The effectiveness of mobile advertising trends using banner…

Mobile ad trends include 170 percent increase in geolocation data demand

02/27/201702/24/2017 Jennifer Goula

mobile ad revenues trends texting push notifications

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users with a more relevant, personalized and timely overall experience. This was based…

Mobile advertising in the United States saw a shocking growth rate last year

04/27/201604/26/2016 John Montgallo

Though it didn’t come as a surprise that marketing over this channel would rise, it was the amount that astounded. The results of an Interactive Advertising Bureau study are in and they’ve revealed that mobile advertising composed the largest segment of online ad revenue, having made up 35 percent of the total $59.6 billion in the U.S. It appears that mobile marketing has been lit on fire and managed to grow by 66.1 percent throughout 2015. This brought the total up from 2014’s $12.45 to a much more substantial $20.68…

Mobile advertising will overtake newspaper ads next year

09/21/201509/19/2015 Julie Campbell

Newspapers have already been struggling with the competition from computers and now smartphones are here. According to recent predictions in the industry, mobile advertising is lining itself up to become the third biggest ad medium behind television and the standard web, once it surpasses newspapers in 2016. A recent study has shown that if trends continue in the same direction, then newspapers will drop a point next year. The study was conducted by Zenith Optimedia and it revealed that mobile advertising will not only leapfrog over newspapers as soon as…