Tag: mobile advertising research

Desktop ads hit harder by pandemic than mobile advertising

Jesse Collins
Mobile advertising - mobile and desktop - research

Adverts running on smaller screens didn’t suffer as much from the coronavirus crisis as those for laptops. Mobile advertising didn’t experience as bad of a hit from the coronavirus pandemic’s impact as desktop ads did during the first quarter of 2020. This, according to the Q1 Quarterly Mobile Index report published by the PubMatic adtech company. The report included the results of a data analysis conducted by the company. Its analysis revealed that mobile advertising impression volume on publisher sites remained essentially unchanged when comparing periods before and after the…

Read More

New study predicts mobile advertising to grow to nearly 31% in 2020

L. Green
Mobile Advertising Research - Business - mobile phone use

Mobile is anticipated to be a driving force behind global advertising expenditure growth. Mobile advertising is expected to make up 30.5% of global ad expenditure in 2020, according to new forecasts from Zenith. Mobil ads are likely to overtake television ads in 2021. Back in 2017, mobile advertising accounted for 19.2% of global advertising expenditure, which is 11% lower than the 2020 growth prediction from Zenith’s recently published “Advertising Expenditure Forecasts”. Furthermore, the ROI Agency noted that if expenditure on mobile ads continues to grow at its current rate, it…

Read More