Tag: mobile advertising news

Mobile ad spending will comprise 62 percent of digital advertising totals in 5 years

Sam Lambert
iphone Mobile ad spending

The increase in smartphone advertising will be a main driver for the entire digital marketing industry, said eMarketer. While TV continues to be the top Indian advertising platform, the rising demand for smartphones is propelling mobile ad spending upward and is predicted to continue doing so. eMarketer predicts that mobile advertising budgets will rise along with the availability of inexpensive 4G handsets and dropping data prices. Advertising over mobile channels is expected to increase by 85 percent throughout 2017, said the firm. A mobile ad spending increase of that size…

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Google has big plans for mobile advertising

Jesse Collins
Google mobile ads

Google intends to make its ads much better for Canadian mobile consumers Google has big plans for mobile advertising in Canada in 2015. This year, the company saw a great number of Canadian consumers begin using mobile devices in their daily lives. Next year, Google anticipates that people will become further obsessed with their smartphones and tablets, which may lead to new advertising opportunities for Google and its partners. Google’s Canadian division has been shifting its focus to be more mobile-centric in order to accommodate the changes in consumer behavior.…

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Report shows growth of mobile advertising revenue

Stephen Vagus
Mobile marketing

Mobile advertising exhibits strong growth in 2013 Market research firm eMarketer has released a new report concerning the growth of mobile advertisement revenue. As the mobile sector continues to mature, advertisers are finding better ways to engage consumers through their favorite platforms. Companies like Google, which have a high stake in the mobile advertising space, have been working to provide marketers with ways to reach out to consumers to make certain social media sites, mobile applications, and other platforms more attractive to advertisers. Google expected to account for majority of…

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Report shows that spending is stagnating for mobile advertising

John Montgallo
Mobile Advertising

A Relevancy Group report has shown that businesses are currently hesitating to pour more money into a mobile advertising campaign. The research performed in order to create the report indicated that the low return on investment (ROI) and dwindling customer engagement are leading marketers and ecommerce solutions away from making larger and more continued investments into advertising through mobile commerce. Among the participants in the study, 43 percent claimed that they did not intend to boost their spending on mobile ads within the next year as a result of a…

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