Mobile marketing industry will have 1.4 million employees in two years

mobile marketing

The MMA has released the results of a new study that it has commissioned projecting employment in the sector. The Mobile Marketing Association (MMA), a trade organization, has commissioned a study that has now forecasted that the industry will be adding nearly a million jobs and will add $400 billion incremental output in the American economy by the close of 2015. These findings could help to encourage marketers to spend more on smartphone and tablet ads. That said, the mobile marketing study is an element of the MMA effort to…

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InMobi data shows 50 percent growth in three months for North America mobile advertising market

Mobile Commerce

The world’s biggest independent mobile ad network, InMobi, has issued its Quarterly Mobile Insights Report: North American Edition, which covered data from July to September 2011 and showed that the region had experienced a tremendous amount of growth in the mobile advertising marketplace. In fact, the InMobi report showed that there was an increase of an enormous 50 percent in that period of only 90 days. InMobi has now achieved almost 27 billion impressions per quarter within the North American region alone. Though it suggested that the top North American…

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