mobile advertising company Archives

Hipcricket receives honor of North American Customer Value Enhancement Award

10/30/201110/30/2011 John Montgallo

Hipcricket, a leader in mobile marketing and advertising and company owned by Augme Technologies, Inc., has, according to Frost & Sullivan come into its own as the top American provider of solutions for high-impact mobile marketing. As it has recently been purchased by Augme Technologies, it is predicted that Hipcricket will consolidate the position of the company even further into the industry as a true powerhouse. Frost & Sullivan made these statements about Hipcricket after presenting it with the North American Customer Value Enhancement Award. This award is presented annually…

Mobile marketing services for MTS Ukraine grow with LiveScreen through Celltick

10/29/201110/29/2011 L. Green

The top mobile home screen marketing company, Celltick, has announced that now that it has signed an agreement for completely outsourced mobile marketing and advertising management services with MTS Ukraine, it now predicts that its targeted content user base will experience a continual amount of growth. MTS Ukraine has already been using the technology provided by Celltick for several years in order to offer its mobile advertising and marketing service directly to its subscribers, under the brand name “MTS Click”. Recently, MTS Ukraine decided that it was time to begin…

How businesses are stepping into the world of mobile search advertising

09/20/201109/20/2011 Sam Lambert

This year is already the best so far for mobile, as consumers spend more time on apps for mobile than on the web for the first time, and as mobile devices begin to step up to the number of laptop and PC sales. However, according to eMarketer, in the United States this year, mobile advertising is expected to reach only $1.1 billion, and mobile search will make up only $295.1 million of that. When compared to the $31.3 billion that American companies are spending on online marketing, and that $14.4…