QR Code Press

Something Massive acquires Circ.us, claims title as first post-PC advertiser

04/03/201204/14/2014 Jesse Collins

Something Massive, a digital advertising agency, has announced the acquisition of Circ.us, a creative communications firm with a knack for augmented reality. Something Massive believes that the acquisition will make it stand out in the increasing crowded digital advertising business. The company is now billing itself as the “first post-PC advertising agency,” claiming that it is no longer bound to computers because of the advent of sophisticated mobile technology. As such, the firm will be focusing on creating digital content and marketing campaigns that can be viewed on just about…

Rapidly increasing adoption of mobile devices boosts Google’s advertising income

04/02/201204/02/2012 Jennifer Goula

A Marin Software report has indicated that advertisers this year will increase their mobile paid search budgets by more than double, and that Google’s revenue from mobile adds will grow 4 to 8 times more rapidly than its ad revenue for desktop computers. The fast adoption of mobile devices such as smartphones and tablets is clearly altering the way consumers are using search engines, and this has caught the attention of advertisers. The report, which was produced by the top online advertising management platform for agencies and advertisers, Marin Software,…

The number of mobile gamers in the United States has broken the 100 million mark

03/31/201203/31/2012 Sam Lambert

Newzoo, an international market research firm, has released a new report that is drawing attention to the rapidly growing popularity of gaming over mobile devices. It was entitled “Mobile Games Trend Report”, and it showed that the number of people in the United States who use their smartphone, tablet computer, or iPod Touch mobile devices for playing video games is now greater than 100 million. What Newzoo found was that among the American gamers who played on their mobile devices, 69 percent used their smartphones, while 21 percent were using…

Chocolate Graphics releases the latest in mobile marketing through QR code embossed treats

03/29/2012 Jorge Gonzalez

Chocolate Graphics, a unique confectioner company that specializes in personalized embossed chocolates, has now released a product that can allow businesses to take advantage of QR code marketing. The product is a chocolate treat that features a QR code embossed on top, which can be scanned in order to direct mobile device users to app downloads or mobile websites as per the wishes of the customer. This allows the recipient of the chocolates to obtain information and then follow it up with a sweet treat. The QR code embossed chocolates…

Is it too early to gauge Google Wallet’s successes and failures?

03/27/201203/26/2012 John Montgallo

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a small number of analysts who have said that it remains far too early to…