Mobile ad study Archives

Mobile tracking tech ties physical movements of shoppers to their purchasing decisions

04/02/201903/30/2019 Jorge Gonzalez

A new type of mobile tracking technology may make it easier for advertises to target potential customers. A new study using a new kind of mobile tracking tech – information trajectory-based targeting – has found that by targeting a shopper’s physical movements, advertisers can significantly improve ads via mobile phones. This mobile technology goes beyond simply advertising to a customer based on their location. The new study, involving the mobile tracking tech, was recently published in the journal Management Science, and was carried out by researchers at Carnegie Mellon University,…

Mobile ad study reveals this marketing technique is generating responses

06/15/201706/14/2017 John Montgallo

Mobile ads study Marketing app downloads

IAB research published in a recent report provided considerable insight into the effectiveness of this advertising. New mobile ad study findings from IAB showed that smartphone advertising is producing a consumer response nearly half the time. The research was first published this week and underscored the effectiveness of ads displayed over this channel. The mobile ad study pointed out that more than two out of every three people – that is, 63 percent – now have smartphones that they use at least one time every thirty minutes. The authors from…