Google interstitial mobile ads dropped in response to user dislike

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Data showed that 70 percent of users didn’t like this style of advertising, so the tech giant has dropped them. Interstitial advertising is exceptionally common among mobile ads, popping up over the content that a device user is viewing and encouraging them to take additional actions, such as to “get the app.” The issue that mobile marketing firms have been experiencing is that users don’t like them. Google has examined the results of a new study and determined that 7 out of every 10 users do not like the interstitial…

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