Latest MobileSTAT from Jumptap shows boost in mobile call-to-action marketing

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Jumptap’s experts on mobile ads have revealed the results of its most recent MobileSTAT report (which stands for Simple Targeting & Audience Trends), that shows that there is a change toward call-to action techniques in the latest mobile ads.  The data was collected throughout May 2011, and it showed that it is common for mobile ads to be designed in order to create a call to action.  The actual number of action-focused campaigns was 34 percent.  The types of performance they encouraged included downloading or initiating a call, instead of…

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