One third of mobile marketing ad impression stats wrong due to fraud

Mobile Marketing statistics

A recent study has indicated that about one third of impressions from programmatic mobile ads could be fraudulent. According to research conducted by AppLift, a mobile marketing ad technology company, and Forensiq, a security company, 34 percent of programmatic mobile ad impressions are at risk of being fake. These are the types of ads served from an exchanged to a publisher site exchange in real time based on target data. Throughout the study, it was revealed that about 22 percent were considered to be “suspect” of being fraudulent. Moreover, an…

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