McDonald’s jumps in at the start of the mobile geotargeted marketing trend

Geotargeting

The McDonald’s fast food giant company has started a promotion of its hot beverages to grow its Hot McCafe sales and traffic in-store, through the use of a new mobile ad campaign. The restaurant chain is using mobile ads that are geotargeted to promote the products. They use the iPhone application from Pandora. The ads can identify the location of the smartphone user and tell them the distance to the closest McDonald’s restaurant. The mobile advertisement from McDonald’s informs smartphone users that any hot chocolate or small hot McCafe costs…

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Home Depot bumps up mobile holiday strategy with ad campaign

Home Depot Mobile Site

Home Depot has announced that it is giving its holiday season mobile presence a boost by using a mobile ad campaign that consumers can use to help find the gifts and products that they’re seeking. The massive home improvement and renovation company is using Pandora to run mobile banner ads. These ads send mobile device users to the m-commerce website, where they can browse and purchase the top must-have items for the season. The banner ad says “Update Your Toolbox With Holiday Savings. Shop Tools.” When it’s tapped, they are…

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Target uses new mobile ad campaign to boost the success of its three day sale

Target Mobile Marketing

Target has launched its latest mobile ad campaign in order to draw greater attention to its three day sale and to provide its customers with an additional method for conveniently purchasing the must-have products for this year’s holiday season. The department store is running this campaign of mobile ads inside the iPhone app by Pandora. The sale itself began on December 8 and will run until December 10. According to mobile marketing consultant, Wilson Kerr, from Boston, by including a limited time offer in its marketing, Target has made an…

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