Mobile ad blocking exploded by 90 percent last year

iphone Mobile ad spending

A new PageFair report has shown that the rate of use has gone up by hundreds of millions of device users. According to a recent report based on a study by PageFair, a publishing consultancy, mobile ad blocking took off in 2015 to the point that it reached a massive growth of 90 percent when compared to the year before. The report indicated that by 2016, there were an estimated 419 million people using this mobile ad stopping software. This means that of the 1.9 billion smartphone users around the…

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AdBlock Plus mobile ad blocking criticized over threat to publishers

mobile devices technology summer - girls on phone

The ability to stop advertising from being seen on smartphones could be highly damaging to app developers. Recent estimates have suggested that by the close of June, there will be about 215 million people who are using advertising blockers for their computers in the U.S. but what is drawing even more attention is the use of mobile ad blocking software, which could prove to be devastating for app developers that rely on that exposure. Within 24 hours of the original launch of Ad Block Plus, 200,000 downloads had already been…

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