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Mcommerce ranking from around the world places Australia in the lead

11/12/201211/12/2012 Sam Lambert

The country down under has made its way to the top of the mobile shopping world. Though there are many different ways to judge the success of mcommerce, particularly on a global scale, a recent analysis of worldwide shopping activity over smartphones was performed by Mobify, and it placed Australia at the top of its ranks. In that country, 47 percent of its online consumers use smartphones and tablets as a part of the process. The Mobify study included an analysis of the behaviors of 200 million online consumer, and…

Mobify helps smaller businesses to make an online presence

12/19/201112/20/2011 John Montgallo

Many small businesses are seeing the growth that mobile commerce has experienced over 2011, particularly during the holiday shopping season, and are wondering whether or not it is appropriate for them to market through these channels. According to Mobify’s CEO, Igor Faletski, there is no single answer, but there are ways to make the right decision. To start, Faletski says that a business must find out how much of its regular website traffic is coming from a smartphone or tablet device. This isn’t difficult information to obtain, as most quality…