Participants include Target, Wal-mart, and 7-Eleven, among others. A group of some of the largest retailers in the United States are coming up with their own mobile commerce platform in order to go head to head with telcos, banks, and technology companies that have already crowded that environment. The system is being called the Merchant Customer Exchange (MCX). An app for the MCX is already in development and through it, according to the group, consumers will be provided with a “versatile mobile commerce experience that will combine the convenience of…
Read MoreMobile commerce system formed by partnership among top American retailers
