The use of digital transactions continues to rise, but user trends differ by generation. Consumers across all age groups are adopting the use of mobile wallets on an increasing basis, but some generations are following this trend much more enthusiastically than others. While some are using this technology quite readily, others are more hesitant to use regularly or at all. PYMNTS has release the results of their “The Mobile Wallet Challenge: Replacing Physical with Digital” study. The research was conducted in collaboration with ACI Worldwide. It involved surveying more than…
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Snapchat users 300 percent more likely to be mobile commerce shoppers
The struggling social app’s users have a high likelihood to shop for products and services on smartphones. Millennials love their social media apps but certain users are far more likely to be mobile commerce shoppers. In the U.K., Snapchat users are 300 percent more likely to buy products and services over a smartphone (compared to the average British adult). It seems that people inclined to use Snapchat also have tendencies toward using phones for shopping. Thirty three percent of British Snapchat users say they are quite comfortable being mobile commerce…
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