The struggling social app’s users have a high likelihood to shop for products and services on smartphones. Millennials love their social media apps but certain users are far more likely to be mobile commerce shoppers. In the U.K., Snapchat users are 300 percent more likely to buy products and services over a smartphone (compared to the average British adult). It seems that people inclined to use Snapchat also have tendencies toward using phones for shopping. Thirty three percent of British Snapchat users say they are quite comfortable being mobile commerce…
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M-commerce has never been tried by 15 percent of Millennial device owners
Among the barriers to shopping on smartphones is the struggle with typing on a tiny screen. Even though the Millennial generation is typically considered to be tremendously mobile-savvy, a recent study has shown that a full 15 percent of them have never conducted any m-commerce shopping activities at all on their smartphones. Also revealed was that 34 percent of that generation find it challenging to use a small screen to type. In this study, which was conducted by the Ampersand ecommerce agency, but commissioned by YouGov online, it was shown…
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