Tag: middle east

Mobile commerce revenue to spike in the next four years

Jesse Collins
UK mobile commerce - Woman with shopping bags on mobile

Mobile Internet revenue is on the rise and will reach new heights by 2017 A new report released by Digi-Capital predicts that mobile Internet revenue could reach new heights in the coming years. More people throughout the world are gaining access to the mobile Internet, and they are using this access for a wide variety of activities. Mobile gaming, shopping, and similar activities are becoming more commonplace among consumers, and this also means that people are beginning to spend more money online than they have done in the past. Report…

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Ooredoo joins ambitious mobile commerce initiative

Stephen Vagus
mobile commerce middle east

Ooredoo is now part of the Mobile Money Interoperability program Ooredoo, a mobile operator in Qatar, has announced that it is committing itself to the GSMA Mobile Money Interoperability program. This program brings together mobile operators from around the world to focus on making mobile commerce more universal. The demand for mobile money services has begun to rise rapidly as more consumers base their lives on mobile technology. In the Middle East, mobile commerce is on its way to become a major force in the local economy, calling attention to…

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Pixelbug launches new augmented reality services

John Montgallo
Augmented Reality Technology Global Mcommerce Growth

Businesses in the Middle East to benefit from new Pixelbug services Pixelbug, a marketing technology company based in the United Arab Emirates, has announced the launch of a new service designed specifically for businesses that are interested in adopting augmented reality. Augmented reality has begun establishing a strong presence in the marketing world, largely due to its interactive nature. Pixelbug is keen to bring augmented reality to UAE businesses that are eager to engage consumers that are becoming more reliant on mobile technologies. Pixelbug brings augmented reality to the Middle…

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Augmented reality may have profound impact on Middle East and UAE

Stephen Vagus
Augmented reality mobile marketing

Company claims augmented reality can change the marketing landscape International Expo-Consults, a trade show management company, claims that augmented reality could have a profound impact on the retail industry in the Middle East and United Arab Emirates. The company notes the technology’s interactive capabilities as having promising potential in marketing. Augmented reality could be used to add additional meaning to real world objects and provide consumers with access to a wide variety of interactive features. The use of augmented reality could revolutionize the marketing landscape of the Middle East as…

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