New mobile payments initiative launches in United Arab Emirates

Mobile Payments NFC Technology

Etisilat and Du look to make mobile payments more accessible Etisalat, one of the largest telecommunications companies in the United Arab Emirates, and Du have launched a new initiative to promote mobile payments among tech-savvy consumers. The two companies have begun issuing NFC-enabled SIM cards to customers. These SIM cards can be used to give nearly any mobile device NFC capabilities, allowing these devices to engage mobile commerce services. These services primarily exist within the public transportation sector. NFC-enabled SIM cards offered by Etisalat and Du Mobile payments are growing…

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MasterCard teams with Etisalat to bring NFC mobile payments to the United Arab Emirates

Mobile-Commerce

Credit giant MasterCard has entered into a partnership with Etisalat, a telecommunications company based in the United Arab Emirates, to bring NFC technology to the Middle East. The technology has been gaining momentum in the region at a relatively slow pace – a fact that MasterCard is keen to change in the coming months. The push to spread the technology comes from the company’s investment in mobile commerce, an industry that may change how consumers purchase items in the not-so-distant future. Both Etisalat and MasterCard will be working together to…

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