QR Code Press

QR code patent between Microsoft and Neomedia draws more attention to the barcodes

08/28/2012 Jesse Collins

This could also mean the end to the Microsoft Tag in mcommerce, once and for all. Just as Apple prepares to unveil its own Passbook QR code based service, it appears as though Microsoft has also focused its attention on mcommerce barcodes, with the help of Neomedia. That latter company has just announced that it has granted worldwide rights to license its patent portfolio. Among those to benefit from the 74 QR code patents that are contained within Neomedia, is Microsoft. The financial details of the deal between the two…

Jones Soda Sponsors Mrs. Washington with Personalized QR Code Label For Mrs. America Pageant

08/16/201204/13/2014 Guest Post

Seattle, WA based Jones Soda is supporting Jessica Riggs, Mrs. Washington 2012, with a personalized label with her photo and QR Code. Jessica’s soda was created for her Mrs. America Pageant gift basket she will give to her 50 sash sisters in Tucson, AZ on August 29th. While on her summer Pacific Northwest “health and wellness” press tour, the mother of two is also giving her interactive digital bottles to journalists. The QR Code was created through the Microsoft TAG site and currently links to Mrs. Washington’s “About Me” landing…

YouTubers Featured On Product Packaging Daily Via QR Code

08/10/201204/13/2014 Guest Post

QR Code marketing campaign for Raw Foods International

Is product packaging with QR Codes the new media distribution network? During the months of April and August, several thousand YouTubers participate in a semi-annual online event called: VEDA (Vlog Every Day in April/August). Raw Foods International, a Miami based manufacturer of natural fruit and vegetable juice blends, is featuring a new VEDA video on their Mango Guarana QR Code everyday in August. Distributed in 42 states and Canada, consumers that scan the QR Code with their smartphone will see something fresh whether they are in the grocery store or…

Competitrack report shows QR codes’ rise to stardom in 2011

03/03/201203/02/2012 Stephen Vagus

Competitrack, a full service advertising tracking firm, has released a new report concerning the performance of QR codes in 2011. Last year, QR codes exploded in popularity, appealing to a multitude of companies looking to connect with consumers with smart phones and other mobile devices. Though the codes had been around for years in Asian markets, they were still very new in the West, where consumers had little experience with such technology. Competitrack’s report suggests that that unfamiliarity is rapidly evaporating. The firm analyzed some 7,300 advertisements using datamatrix barcodes,…

Research from Scanbuy shows American marketers increasing awareness and adoption rates for QR codes

02/02/2012 Julie Campbell

Scanbuy, Inc., the company that developed the mobile barcode platform called ScanLife, has released the findings from their quantitative research that demonstrated the sizeable adoption rate and awareness of QR codes and other two dimensional barcodes among American marketers throughout a broad spectrum of industries. Respondents included over 100 marketers that represented businesses both large and small from industries ranging from retail to healthcare, and entertainment. It indicated that half of all key decision makers have already implemented QR codes as an element of their marketing strategies, and that an…