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Global augmented reality market shows promise

12/09/201312/07/2013 Stephen Vagus

AR market set for strong growth Augmented reality is showing impressive growth around the world, especially as both companies and consumers begin to form a better understanding of the technology’s capabilities and current boundaries. The technology has begun having a major influence on the game industry as well as well as many others and the demand for AR platforms and services has been rising rapidly over the past several years. TechNavio, a provider of market research reports, has published a new study concerning the promise that can be seen in…

Volkswagen taps into the power of augmented reality

10/07/201310/06/2013 Stephen Vagus

Metaio and Volkswagen launch augmented reality project Augmented reality is becoming more common in the auto industry. While some automakers are using the technology for a new generation of navigation systems that can turn windshields into interactive digital maps, others are using augmented reality to help people take care of their cars. Metaio, a pioneer in the augmented reality field, has teamed with German automaker to launch the MARTA project, which leverages augmented reality to aid in servicing a vehicle. MARTA project to be demonstrated alongside XL1 The MARTA project…

Metaio develops augmented reality application for Google Glass

09/26/201309/23/2013 Stephen Vagus

Google glass augmented reality glasses wearable technology

Augmented reality application is a first for Glass Augmented reality firm Metaio has developed the first authentic AR application for Google Glass. While Glass has yet to be officially released, developers all over the world have been creating applications for the platform to prepare for its launch in the near future. Metaio is one of these companies and is keen to take advantage of Glass’ proclivity for augmented reality. The new application from the firm is meant to be a fully hands-free vehicle maintenance manual. App creates a hands-free maintenance…

McDonald’s launches new augmented reality campaign

09/02/201308/31/2013 L. Green

McDonald’s teams with Metaio to launch augmented reality initiative Fast-food giant McDonald’s has been making an aggressive push into the mobile space. The company has fashioned many of its campaigns to be accommodating to mobile consumers and has even tested NFC-based mobile payments this year. Now, McDonald’s has set its sights on augmented reality. The company has teamed with AR pioneer Metaio to develop a new campaign. This campaign will not be focused on marketing the company’s products, however, as it is meant to raise awareness about the environment. Campaign…

Audi A3 comes with an augmented reality manual

08/19/201308/17/2013 Sam Lambert

Metaio and Audi team up to launch augmented reality manual for A3 Metaio, a leader in the augmented reality field, has teamed with German automaker Audi to produce an interactive manual for the Audi A3. The manual has several augmented reality experiences embedded within its pages, all of which can be accessed through the Audi eKurzinfo application. The application is designed to provide users with a dynamic view of the manual’s contents and could help consumers decipher the information that is contained within the manual itself. AR application can recognize…