Mercator advisory group study Archives

Study shows that consumers are eager for mobile coupons, but few receive them

04/03/201204/14/2014 Jennifer Goula

A recent study from the Mercator Advisory Group… an independent market research and analytic firm based in the U.S., suggests that the demand for mobile coupons is growing, but few people are getting such items. Mobile coupons are a growing trend in the world of mobile marketing and commerce. These digital coupons are often used as an incentive to encourage mobile consumers to scan a QR code or interact with an NFC-based advertisement. These coupons can be used at retail stores for savings or to redeem a reward. According to…

Research shows only one in ten consumers have received a mobile discount coupon

04/01/201203/31/2012 Jesse Collins

The Mercator Advisory Group has released a report called “The Mobile Incentives: The Next Step in Device-Based Transactions”, which indicated that the marketplace is ready for mobile incentives to begin being distributed, but that as of yet the demand for them remains greatly unmet. The results of the study showed that only 10 percent of mobile phone users had ever received a discount coupon from a merchant, even though 55 percent of them had expressed an interest in receiving them. Though near field communication (NFC) technology remains the heart of…