Smartphones have also increased revenue for 65 percent of retailers according to the research. Mobile retail shopping is rapidly playing a growing role in the online shopping experience, and new research helps to show just how this evolution is occurring. Not only are more shoppers using smartphones to shop but retailers are earning more as a result. About 42 percent of online sales now come from mobile retail shopping sources such as smartphones, said the results of a new study commissioned by Quiq, a messaging software firm, as reported by…
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4 out of 5 shopping apps leak user data
A new NowSecure survey showed that 80 percent of these commerce applications breach security. Consumers who plan to use shopping apps to get their holiday gifts under the tree this year are being warned to pay closer attention to the efforts they make on behalf of their own security. The vast majority of mobile commerce applications are leaking the user’s personal information. A NowSecure survey found that 82 percent of shopping apps from brick and mortar stores are leaking personal data. Similarly 92 percent of commerce applications for online-only retail…
Read MoreHoliday smartphone shopping approaches ubiquity this year
Consumers have already started the first part of their purchases and device use is up. Even before Black Friday officially launches the season, it’s already expected that most consumers will take part in holiday smartphone shopping. Mobile devices have become a natural part of the purchasing experience, which is particularly true at this time of year. The AdColony Mobile Shopping Survey included a study of holiday smartphone shopping habits, and the trends we can expect this year. The research outlined a number of trends, including an increase in m-commerce participation…
Read MoreMobile shopping study reveals phone use in store can negatively impact buying behaviors
Texting while shopping in-store could increase the likelihood of making unplanned purchases. A recent mobile shopping study has revealed that using a mobile phone in-store for purposes unrelated to shopping may impact buying behaviors. Sending text messages, making phone calls, checking emails, listening to music, etc. could lead to shoppers making unplanned purchases and forgetting the items they had intended to purchase. Phone use unrelated to shopping negatively affects shopping behavior. The researchers at Fairfield University, US, investigated how in-store shoppers were affected from using their phones for tasks other…
Read MoreDote launches new live-streamed Shopping Party feature
Dote users can now enjoy a unique mobile shopping experience. Dote, the social shopping app designed for Gen Z consumers, is introducing “Shopping Party.” This new feature offers users a live, interactive video retail experience via their mobile phones that’s meant to recreate the experience of shopping in a mall with friends. The feature allows for Dote creators to livestream with their followers. Via Shopping Party, Dote creators can livestream with their followers. Dote creators are social media influencers and there are currently about 450 influencers. Examples of notable Dote…
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