Tag: mcommerce

Wish rolls out shoppable video feature on its app

L. Green
Shoppable video - online shopping

The digital marketplace is unveiling a new space it’s calling “Wish Clips” to entice people to buy. E-commerce giant Wish has announced that it is launching a new shoppable video feature called “Wish Clips”, designed to draw more consumers to make purchases. The feature was created to provide consumers with an enhanced experience for product viewing. The shoppable video experience lets app users learn more about the products they’re considering. It will help them to better picture the way it can be used or worn. While watching, they simply need…

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Trust in mobile commerce accuracy is very low among online shoppers

Sam Lambert
Mobile commerce - Mobile shopping phone

About 6 in 10 consumers do not entirely trust that their orders will be filled as requested. A new Zebra study has revealed that the confidence consumers may once have had in mobile commerce seems to have dwindled. This trend has forced retailers to place a priority on boosting their labor and supply chain capabilities. The Zebra Technologies Corporation (NASDAQ stock symbol ZBRA) 14th Annual Global Shopper Study showed that there is a massive gap in consumer trust when it comes to what they expect from their mobile commerce experience.…

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Pandemic stay-at-home orders give mobile shopping apps a boost

L. Green
Mobile shopping apps - shopping online - tablet

When stores closed their doors, consumers picked up their phones to keep buying what they need. Even as stores remain closed in many areas, mobile shopping apps have provided a popular alternative to in-store purchases, say the results of a new Liftoff and Adjust study. According to the research, engagement with consumers over these applications is up 40 percent. Liftoff, an app marketing specialist, and Adjust, a fraud prevention firm, have recorded a significant increase in activity on mobile shopping apps since the pandemic crisis struck. According to the data…

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Asda lets shoppers use their own mobile phone checkout

Sam Lambert
Mobile phone checkout - ASDA grocery store

As grocery stores seek new ways to keep a contact-free experience the chain is skipping cash registers. UK grocery store chain, Asda, has rolled out a new option allowing shoppers to use a mobile phone checkout app and skip the lines at the checkout counters. The supermarket brand’s “scan and go mobile” option is now available in all 581 store locations. Previously, Asda had made the mobile phone checkout option available at about half of its locations. That said, it has now rolled it out across every grocery store. To…

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Google mobile first indexing going full steam ahead in September 2020

Sam Lambert
Mobile First Indexing - Google Search on smartphone

The search engine giant is switching completely, and currently 70 percent of sites are already there. Google has announced that it will be switching completely over to mobile first indexing as of September 2020. At that time, all sites crawled by the search engine’s spiders will be indexed primarily with smartphones and mobile devices in mind. It was initially believed that Google wouldn’t make the switch until the end of the year. A recent blog post from Google has updated that timeframe, revealing that it is moving fully to mobile…

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