Mcommerce adoption slowed by checkout optimization issues


A WorldPay study has found that payment page optimization struggles are hurting the channel. One of the payment processing, alternative payments, and risk global leaders, WorldPay, has released the results of its mcommerce study, which has shown that when the checkout page and the screen size have not been properly optimized, it has the greatest impact on consumers. The willingness of a smartphone user to purchase goods is most greatly affected by those two issues. The research was held at the 2012 Internet Retailing Conference, which was located in London.…

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Mobile commerce trends are causing many businesses to fall behind

Mobile Commerce Trends

The 2012 most popular strategies still have some companies scratching their heads. The marketing trends in Mobile commerce are whipping forward at such a dramatic pace, that many businesses – large and small – are left wondering how they ever hope to keep up with the pace. But what they should be asking themselves is if they have taken the steps to use the more established techniques. Instead of allowing themselves to become overwhelmed with the vast universe of opportunities presented by m-commerce, businesses should instead look into the most…

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