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Mcommerce apps used most on Black Friday

11/28/201211/27/2012 L. Green

Mobile applications played a major role in kicking off the holiday shopping season. This year, more than ever before, shoppers used mcommerce as an important part of their Black Friday shopping, and this included many activities, from price comparisons to hunting for sales, checking inventories, and even making the purchases themselves. These activities were performed both over apps and mobile optimized websites. Although there was a great deal of activity overall, some mcommerce apps saw more action than others. For example, Groupon held the leading position as the most used…

Mobile commerce statistics from IBM show strong Thanksgiving Day sales

11/26/201211/24/2012 John Montgallo

Research showed that smartphone and tablet shoppers were buying early this year. The IBM Benchmark service data has now been released regarding the mobile commerce activity that was seen this year, and the numbers look very good, especially when compared to 2011. The prediction from ComScore was that e-commerce sales would increase 14 percent over last year. This was their forecasted increase over the entire holiday season, which would bring the total sales to $42 billion. The IBM statistics cover the 500 largest online retailers in the United States. This…

Mcommerce research from September shows a growth in its market share

10/12/2012 Jennifer Goula

Almost 10 percent of all online purchases that month came from mobile devices. The latest mcommerce statistics have now been released by Affiliate Window, regarding the size of the market share represented by smartphones, tablets, and other mobile devices. This recent report has identified a number of different statistics about the place of mobile in the market. The most recent figures are focused on the purchasing habits of online shoppers throughout September of this year. They are meant to assist brands and marketers in better understanding the trends and the…

Boots.com mobile commerce site sees 300,000 visitors within its first month

10/10/201110/10/2011 Julie Campbell

Within the very first month that Boots UK Ltd. ran its mobile commerce site, it managed to receive close to 300,000 unique monthly visitors. These are exciting numbers for any merchant advertising through e-commerce channels. Boots UK gave recognition to the growing number of people using the mobile web for the tremendous number of mobile visitors that stopped by the Boots.com mobile site. A spokesperson for Boots UK said that over the last year, there has been a notable rise in the number of visitors to their traditional website from…

Forrester names some of the top brands for their mobile experiences

09/13/2011 Julie Campbell

Though mobile does allow smartphone and tablet users access to the web, mobile has a great deal more to it than that, as it provides companies and brands with the chance to build next-generation experiences for consumers and add to the potential for convenience. Brands are able to engage their clients and form deep relationships that will continue over the long-term, assuming that they have performed in an innovative and contextual manner that uses the power of the technology to develop the type of experience that the user will find…