Tips are being developed to help complete the transaction process. Smartphones have made it possible to shop for just about anything simply through a mobile connection and an mcommerce website. However, many merchants are facing a challenge with purchases that remain incomplete. Just as e-retailers struggle with shopping cart abandonment, so do those who are targeting smartphone and tablet customers. This mcommerce challenge is a significant problem faced by these sellers. By being able to convince consumers to complete their purchase when they have placed items in their cart, sales…
Read MoreMcommerce experts identify ways to avoid shopping cart abandonment
