QR Code Press

QR codes empower consumers through their mobile devices

04/11/201304/10/2013 John Montgallo

Smartphone scanning technology has been giving shoppers the ability to browse and checkout more independently. Through the common use of technologies such as QR codes, mobile commerce has started to make its way even further into the in-store shopping experience than it ever has before. Consumers are using their devices as they shop in a store and companies can use barcodes to guide their behaviors. Retailers and other merchants across the country have been coming up with their own unique uses for QR codes, which allow them to step into…

Mcommerce developer tools unveiled by PayPal

03/12/201303/11/2013 Sam Lambert

The massive online payments company may be responding to pressure from other processors. PayPal has just announced that it is updating its various tools for developers with the release of a new mcommerce SDK with easier code that allows for integration as a mobile payment method. This is meant to make it easier for developers to be able to work with PayPal as a payment method. It has been speculated that this action by PayPal could be a response to pressure that the company is feeling from other processors, such…

Mcommerce steps up yet again with Swedish PayPal partnership

12/18/201212/18/2012 Jesse Collins

The new deal with the WRapp gifting app brings mobile payments up a level in Sweden. PayPal has announced that it has entered into a new partnership with Wrapp, which will give them the opportunity to test a social gifting service as a way to draw new Swedish users. Wrapp is a service that allows friends to give, receive, and use mobile gift cards. This mcommerce app also allows friends to work together to build a combined gift from several people to give to one recipient. The application works through…

Mobile commerce battle stepped up by Square

12/13/201212/13/2012 John Montgallo

Square Inc. mobile payments nfc technology

The smartphone payments startup has introduced digital gift cards into its mix to compete with PayPal. Smartphone payments startup, Square, Inc., has upped the ante in the battle against PayPal for a dominant position in the mobile commerce environment, with a new feature that allows retailers to sell gift cards to shoppers. This updated version of the Square Wallet application allows for the purchasing and redemption of gift cards. The app is compatible with both iPhone and iPad devices, as well as those running on the Android operating system. The…

Mobile marketing will make up half of budgets in five years

12/12/201212/12/2012 Jesse Collins

The sector will still not be able to reach its full potential due to a skills gap that will continue to exist. The results of a study by Experian Marketing Services have predicted that by the year 2017, companies and brands will be spending 50 percent of their budgets on mobile marketing. However, at the moment, progress is stunted due to a lack of understanding of the sector. Those responsible for implementing mobile marketing techniques are still struggling to fully comprehend the medium and are challenged by the methods used…