Google is bringing new features to their mobile wallet product in the coming months. The company recently launched their Google Wallet platform for NFC-enabled smart phones, hoping to lead the charge toward mobile commerce. Google hopes to entice mobile consumers to adopt their financial tool over those offered by competitors by presenting them with a sleuth of discounts and coupons. This new feature will be called SingleTap, and signals a partnership between Google and several retail companies to bring discounts to consumers. Google’s Wallet uses NFC technology to transform a…
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Mobile experts debate value of mobile website versus an app
As the importance of mobile commerce becomes increasingly recognized, companies and brands are faced with the debate as to which method is right for them; a mobile website or a mobile app. Businesses are coming to understan that mobile is the right step forward, but debates regarding the best techniques to use abound across the internet and among mobile commerce experts. So far, the inclination seems to be to establish a mobile website as a first step, in order to create a presence – a kind of “home base”. From…
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