Mcommerce has several barriers in India

India mobile payments

There are a number of challenges in the way of mainstream smartphone shopping. Mobile phones have already become a central part of the average lifestyle in India, but experts believe that mcommerce is still facing a bumpy road before it will become the norm within that country. The current statistics regarding the use of the devices in that nation is astounding. In fact, in a recent posting at NextBigWhat, the statistics from India said that there are more individuals who have mobile devices than there were people who had access…

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Mcommerce adoption slowed by checkout optimization issues


A WorldPay study has found that payment page optimization struggles are hurting the channel. One of the payment processing, alternative payments, and risk global leaders, WorldPay, has released the results of its mcommerce study, which has shown that when the checkout page and the screen size have not been properly optimized, it has the greatest impact on consumers. The willingness of a smartphone user to purchase goods is most greatly affected by those two issues. The research was held at the 2012 Internet Retailing Conference, which was located in London.…

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