M-commerce trend for in-store apps is rapidly growing

m-commerce mobile apps

Mobile is playing an increasingly important role in shopping within brick and mortar locations. Though it has become very clear that m-commerce is growing in its importance among retail businesses, as many of the large players scramble to optimize their websites and provide apps that simplify the shopping experience, it is only now that trends are beginning to truly emerge. This is providing the type of guidance that businesses need to cater to what consumers expect of them. A mobile analytics company called Flurry has just released a report that…

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