mcommerce analysis Archives

Mcommerce purchases are primarily generated through iOS devices

01/07/201304/13/2014 Stephanie Beck

A report has just been released that shows that Apple smartphones are responsible for 68 percent of mobile sales. According to the results of research performed by Unbound Commerce, iPhones account for 68 percent of mcommerce sales, while Android smartphones make up an additional 31.4 percent of those sales. The analysis used data gleaned from a number of retailers in order to make this determination. Among the various companies that participated in this mcommerce study were: HauteLook, e.l.f cosmetics, Ice.com Inc., and Wine.com Inc. They shared their internal analytics data…

Mobile commerce results of 2012 over 2011

01/03/201304/13/2014 L. Green

Now that the new year has started, it is possible to analyze the complete holiday shopping season. With 2012 behind us, mobile commerce experts are beginning to take a look at the comparison between the success of the holiday shopping season last year in comparison with the one the year before. What can be said for certain is that there was growth in virtually every area of the channel. As many retailers consider the holiday season the defining time that will tell them whether or not they will be in…