Mobile commerce consumer confidence is rapidly increasing

Mobile commerce

This willingness for smartphone users to embrace the technology will generate a growth of 50 percent. According to Juniper Research, consumers are embracing mobile commerce at a much faster rate than they accepted the standard web for purchasing products back in the 1990s. It has been suggested that it is supply and not demand that is holding the marketplace back. The research firm has indicated that the number of people who are buying physical goods through m-commerce channels will increase from this year’s 393 million to a tremendous 580 million…

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Mcommerce showing notable progress among retailers, according to new study

Mobile commerce

CrossView research has also shown advancement in consistent marketing promotions and social sharing. Multichannel mcommerce solutions and services provider, CrossView Inc., has just released the results of its Cross Channel Readiness survey for 2012, which examined the behaviors of retailers across a number of different categories in order to measure improvements and declines in online, in-store, mobile, and phone shopping. It performed this examination with a consistent brand experience in mind. The research this year showed that there has been a significant improvement in a number of vital areas when…

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