Geolocation delivery promoted by McDonald’s to encourage mobile app use

Geolocation delivery - McDonald's Restaurant Sign

McDonald’s Sweden introduces a mobile marketing campaign involving QR codes. In order to encourage mobile use among its customers, McDonald’s Sweden launched a geolocation delivery marketing campaign. The campaign saw the fast food company give out free limited-edition picnic blankets that featured a QR (quick response) code. The code let people place food delivery orders from their phone. Consumers had their food delivered to the blanket’s location. More specifically, the way it works is users in Sweden who have the blanket can use the McDonald’s mobile app to place an…

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QR codes and mobile marketing enhance McDonald’s NFL alliance promotions

mcdonald qr codes

The fast food chain has used a number of mobile and social marketing efforts, including quick response codes. In preparation for the kick-off of the 2014 NFL season, last week, McDonald’s took a multichannel approach to advertising itself as the official restaurant sponsor of the league, having launched an online and mobile marketing campaign that offered everything from football fan rewards to scanning QR codes. The campaign is meant to provide the most loyal fans with fun rewards based on their tailgating expertise. McDonald’s has long been a partner of…

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McDonald’s launches new dessert in India, marks the occasion with augmented reality campaign

McDonalds Mobile Marketing

Fast food super-chain McDonald’s has launched a new augmented reality marketing campaign to promote the launch of their new dessert in India. The fast food company has been leery of digital media for some time, slowly warming to growing trends in mobile technology and marketing. Now, however, the company is diving into augmented reality in the hopes of attracting the attention of tech-savvy consumers. Using AR, McDonald’s will be making consumers a part of the campaign itself. Immersion is not something one often considers when going to McDonald’s but it…

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