Tag: mastercard qr codes

Standard QR code in the works in India

Jorge Gonzalez
india mobile commerce, standard qr code

The Indian government is seeking to find a way to create a single type of barcode across mobile payment providers. The government of India is working on the concept of a standard QR code system that could be used by Indian payment providers. This could make it possible for merchants to more easily offer a spectrum of transaction options to customers. QR codes are the technology of choice for the government, which is trying to reduce the use of cash. The Indian government has now asked some of the top…

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MasterCard launches new application focused on QR Codes

Stephen Vagus
qr codes payments

Quick response codes could help boost mobile commerce Quick response codes have long been a powerful marketing and consumer engagement tool. As the codes become more popular, their use in mobile commerce is beginning to grow. MasterCard, which has a relatively strong interest in mobile commerce, has taken aim at QR codes, hoping to make them more attractive and suitable for mobile ventures. MasterCard has launched a new application called QkR, available for iOS and Android devices. The application is capable of scanning any quick response code that a user…

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QR codes could be brought to a new level by MasterCard

Julie Campbell
Mastercard qr codes mobile commerce

The credit card giant has put the spotlight back onto quick response codes with its Priceless campaign. MasterCard has announced that it will be bringing its Priceless campaign to an entirely new mobile level by using a range of various services and products that are interactive and use QR codes. Among the primary efforts that the company is making is to enhance the transaction experience. It is moving forward on this goal by stepping the transaction process beyond simple functionality and enhancing it for additional features through the QkR smartphone…

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MasterCard mobile payments technology “Blend” maybe a winner!

Sam Lambert
Mastercard qr codes mobile commerce

The 2013 Money2020 event showed a step away from an exclusive focus on NFC technology. Though Las Vegas is alive and hyped at any given time, the Money2020 event, this year, created even more of a stir as news of the focus of mobile payments giants, such as MasterCard and PayPal, on the use of QR codes has turned tech predictions on their heads. Ed McLaughlin from MasterCard was in attendance and revealed a number of insights. McLaughlin is the chief emerging payments officer at MasterCard and he explained that…

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QR codes used by MasterCard along with NFC technology

Stephanie Beck
NFC Mobile Payments Mastercard QR Code PayPass MasterPass

The credit card giant has announced its latest MasterPass strategy for mobile payments. MasterCard has just announced the addition of a new digital service called MasterPass, which will give consumers the ability to use any of several different technologies, including QR codes, for making purchases with mobile payments. This service is meant to enhance the shopping experience whether it occurs in-store or online. The MasterPass service is meant to bring greater simplicity to shoppers who carry smartphones, by allowing a mobile payment to be made with the ease of a…

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