Hidden QR codes worked into Marvel Moon Knight scenes

QR codes - Comics

The quick response barcodes redirect the show’s viewers to a free edition of the webcomic. The Marvel series Moon Knight reached instant popularity, but it was only the most observant viewers that spotted the QR codes tucked into scenes throughout the first season. Though many people missed the quick response barcodes, the spotlight has now been placed on them. Moon Knight executive producer Grant Curtis was recently interviewed by Variety magazine, revealed how the editors of the show hid the QR codes discreetly into the scene backgrounds. Following the interview,…

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Walmart and Marvel team to promote The Avengers film

Augmented Reality app

The Avengers promoted through augmented reality campaign Retail giant Walmart has teamed with Marvel Entertainment to prepare for the release of the upcoming film The Avengers. The film draws together some of the most powerful and famous heroes in the Marvel universe and this concept will serve as the template for the latest promotional campaign from both companies. Walmart has begun turning its stores into virtual playgrounds featuring Marvel super heroes. Shoppers can see these heroes with the use of the “Super Hero AR” mobile application, which brings the landscape…

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Marvel releases first issue of its augmented reality comic series

Marvel Augmented Reality

Augmented reality and comics make the perfect match.   Acclaimed comic and entertainment giant Marvel has released the first issue of its new augmented reality line of comics. The line, called “ReEvolution,” is meant to appeal to tech-savvy comic fans that have been growing interested in augmented reality technology. Avengers Vs. X-Men Infinite #1 is the first comic in the series and is one of the first comics in the world to have AR components. The comic can be brought to life through the use of the Marvel App, which…

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Marvel teams with Aurasma to make interactive digital comics

Marvel Augmented Reality

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

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