Snapdeal mobile commerce strategy includes Letsgomo acquisition

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The retailer company is working to add a greater push to its m-shopping business with the app maker. Snapdeal has now announced that it will be giving its mobile commerce business a meaningful boost by acquiring Letsgomo Labs, a mobility solution company. The deal was set between Snapdeal and Letsgomo for an as of yet undisclosed sum of money. According to the co-founder of Snapdeal, Rohit Bansal, in a prepared statement, “Over 75 per cent of our sales now come through mobile platforms, and the Letsgomo team becoming part of…

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Snapdeal enhances its mobile platform through MartMobi acquisition

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The online marketplace is hoping to use its new purchase to be able to boost its m-commerce capabilities. Snapdeal has now acquired an m-commerce company that it will use to be able to boost its own mobile platform and enhance its capabilities. As of the writing of this article, the specifics regarding the financials of this deal have not been released. This will give Snapdeal access to the various solutions MartMobi has created for small and medium sized businesses. The mobile platform at MartMobi was becoming well established in India…

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