Advertising via Social Media Channels – Does it Work?

social media marketing

Social networking sites not just provide users the opportunity for users to be constantly connected with their friends and families. Today, social networking sites have become tools of business owners that help them become more profitable. Social media channels such as Facebook and Twitter made advertising affordable even to small business owners, so to speak. Setting up social media accounts can also be of great help in the existing communication channels of the company. Aside from the traditional phones lines that you can acquire from providers like RingCentral, business owners…

Read More

Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

Read More

Put a little dynamic into your mobile marketing campaign!

Mobile Marketing messages Campaign

Everything from QR codes to mobile commerce apps can help when you use them properly. If there’s anything that can be learned from 2012, it’s that mobile marketing is here and it can play a very important role in the overall successes that a business can achieve. However, as it is still new, many companies are still struggling to understand how to use it. Now that 2013 is nearly half over, it is clear that you need to include mobile marketing in your overall mix, but you may still be…

Read More

How to get started in mobile marketing

How to get into mobile marketing

Mobile marketing has reached the point of explosion, and it is now perfectly clear to most marketers and businesses that taking part in it and using its techniques is no longer an option. It’s a necessity. What isn’t quite as obvious is how to get started and how a marketer should guide a business into the channel for the first time. What are those critical first steps that should be taken from having absolutely no mobile presence, to easing in the door and then taking off for the best successes?…

Read More

The importance of mobile marketing is gaining traction within small and medium enterprises in the UK

Campaign infographic DRAFTv2 20 03 132

A new marketing study suggests. Whilst many large businesses have been steadily investing in mobile marketing over the last few years, this progression has been much slower with smaller companies. In the study by PB Smart Essentials, it has been suggested that as few as 8% of small and medium enterprises even have a mobile optimised website. A mobile optimised website is a key for encouraging mobile commerce but it appears that smaller businesses are left wondering why (and even how) they should go about creating one. The study aimed…

Read More