Everyone should have a little QR code in their daily diet

The food industry is making use of QR codes more these days. Pul Foods, a leading manufacturer of nutritious cereals and snacks, has announced that they will be partnering with Altimo, a software development firm that makes specialized landing pages for businesses. Pul Foods will be using the codes on their packaging and, using Altimo’s software, will construct landing pages that will offer product information and other digital content. Pul Foods will begin using the codes as part of the launch of their most recent snacks. Company CEO, Dr. Deepa…

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QR Codes and Mobile Marketing Trends

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising.…

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BMW Augmented Reality Sparkles with 3D Glamour

To launch the new BMW X3 in the Philippines, GMA New Media Inc. (NMI) will work in partnership with Top Gear Philippines and BMW for the creation of ‘augmented reality’ for a magazine. Augmented reality is a term that is used to describe the live view whether it is direct or indirect of a physical environment, with the elements shown through sensory input that are computer generated. For the magazine by NMI, the features of the BMW X3 will be delivered in a 3D format for the readers to have…

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