marketing trends Archives

3D QR codes launched by savvy businessman

10/25/201610/21/2016 Jesse Collins

A new project called “Get a Round TUIT” was created by a craft artist and digital decorator. Mark Herring and his business associate, Hal Mandelman have now come up with unique 3D QR codes. These are a part of their most recent project called “Get a Round TUIT.” They provide a type of quick response code, which Herring calls a Matrix code. That barcode will provide local businesses with a new opportunity for growth and customer retention. The 3D QR codes have been designed to be considerably different from the…

Mobile ads are now more expensive than desktop advertisements

10/17/201610/14/2016 Jesse Collins

An IAB UK and PwC study indicates that companies pay more for smartphone advertising than desktop. Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. Marketers in the United Kingdom are now budgeting more for mobile than they are for desktop. The report data showed that companies spent £802 million…

The programmatic mobile marketing appeal remains high

04/02/201504/01/2015 Sam Lambert

At the same time, however, there aren’t many who are still using it, despite their enthusiasm over it. Even though there has been a considerable trend toward programmatic online ad purchasing that has continued for several consecutive years, only a limited number of mobile marketing firms have used this media buying strategy, say the results of a new Interactive Advertising Bureau study. The research was conducted by Ovum and involved the participation of 200 marketing execs. The Internet Advertising Bureau (IAB) has now released its report for 2015 which is…

Holiday mobile marketing made video in email hot

12/24/201312/21/2013 John Montgallo

The use of that advertising and promotions tactic exploded in popularity throughout the length of the shopping season. According to the data released by an email advertising service provider called StreamSend, one major holiday mobile marketing trend that has come into its own throughout this shopping season has been video in email. The firm claims that this tactic has become one of the hottest methods throughout the last month. StreamSend’s president, Dan Forootan, explained that “Today’s competitive digital world makes it difficult to get the consumer’s attention, especially during the…

The value of mobile marketing

11/03/2013 Note From The Editor

Mobile marketing is beginning to play a bigger role in the world The world is growing increasingly reliant on mobile technology. The advent of smartphones and tablets has opened up new possibilities in shopping and interaction for millions of people around the world. This technology has led to the emergence of mobile commerce and the expanded availability of mobile Internet access. Society is quickly becoming reliant on mobile technology and there are no signs of this changing in the foreseeable future. As such, businesses that are not able to adapt…