marketing tools Archives

Are QR codes effective mobile commerce tools?

10/06/201310/04/2013 Stephen Vagus

QR codes are more than marketing tools QR codes are nothing new. The codes have been around for several years and have primarily been used in the marketing sector. Advertisers in Japan initially stumbled upon the engagement potential of the codes after seeing how they were being put to use as inventory tracking tools by their creator, Denso Wave. While the codes have become synonymous with marketing, especially that of the mobile variety, they are much more than advertising gimmicks, and this fact is becoming better understood as more companies…

AptGeek launches new QR code service for app developers allowing them to make tiny business cards

12/20/2011 Stephen Vagus

AptGeek Technologies, a mobile technology company based in Quebec, Canada, has launched a new website that could become of great use to app developers. The site – App2Card.com – allows users to design business cards that resemble the shape of mobile application icons. The cards are quite small, being roughly 1.25 square inches overall. The front of the cards will display the icon of a particular app and the back will have a QR code, which will be embedded with a bit.ly web address. When scanned, the QR code resolves…

Hitting a Bull’s-eye with Marketing 3.0 Theory

04/12/2011 Sam Lambert

When you cross marketing with social media, you get a transformation that has changed the way people see advertising. According to CEO Daniel Morel, this area of marketing is still in its infant stage; but it is going to make a tremendous impact. It’s referred to as, Marketing 3.0. Daniel Morel is CEO of the largest global marketing services’ network in the world, called Wunderman. Morel says that Wunderman is all about the aggregation of data and the real time fabrication of marketing. Marketing 3.0 has four main parts;…

Emerging marketing tools giving way to dynamic results

03/13/201103/12/2011 Jesse Collins

The Halo Group, a New York based marketing and communications agency, attended the Colombia Business School’s Center on Global Brand Leadership BRITE 2011 conference held on March 2nd, and surveyed attendees on their receptivity to emerging marketing trends. The survey itself made use of new mobile technology, QR codes, as a means to collect data from participants. Scanning the code would take attendees to the mobile site that hosted the survey. Halo’s “Marketing Innovation Reality Check” is a 10 question, multiple choice survey that asks participants to rate their response…