Any small business that sustained during the pandemic will tell you; they did so by staying focused on retaining customers and tightening the budget. However, it’s possible to expand online presence and get more customers through SEO. Before the pandemic, almost 50% of Google searches were local, and there was a huge growth of 250% in the local “near me” searches. In the last few years —especially during the pandemic— SEO or Search Engine Optimization has become a core part of every business’s marketing strategy. For the uninitiated, SEO is…
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Here Are The Best Ways To Personalize Your Laptop
It’s safe to say that you can’t get far in today’s market if you don’t have a good marketing strategy. In other words, it doesn’t matter what you do for a living, you must find creative ways to advertise your company or your personal name, if you are a freelancer. One of the best and most subtle ways you can do this is by using custom-made or personalized equipment. For example, You can personalize your laptop and tell the story of your company in a fun and educational way. Here…
Read MoreThe Ultimate Video Marketing Guide for 2022
Today’s business landscape is far more sophisticated than it was just a few years ago. If you don’t stay updated with the trend, you will miss the opportunity to win. Video is a crucial marketing tool that many businesses are still underutilizing. Any marketing plan that does not include video marketing is bound to fail these days. Introduction to video marketing and how does it work? In its simplest form, video marketing is the use of video to connect with new and current audiences. You may utilize video in marketing…
Read More7 Branding Trends to Lookout for in 2021
What’s your main marketing takeaway from last year? We can’t undo all the emotional stress, economic and existential crises 2020 brought, but we cannot deny that in the midst of battling those foes, branding trends shifted gears exponentially. What was once seen as modern and revolutionary, became old fashioned overnight. Not to mention that the term “conventional” completely lost its meaning. “New Normal” on the other hand, overstayed its welcome, but it seems it’s here to stay. Why are Trends Important in Branding? Every brand must reflect three major aspects:…
Read More4 benefits of working with a top advertising agency
Anyone who has worked or is working with an advertising agency would admit to the fact that they have brought great value to their marketing strategy. There are so many advantages for working with a top advertising agency, and below are some of them. Brand Development Every company and business entity needs a brand identity. It is one of the most important aspects of a business that helps to set it apart from its counterparts. Brand development is one of the most complex things for a business to do. A…
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