7 Branding Trends to Lookout for in 2021

Branding trends for 2021 #digitalmarketing

What’s your main marketing takeaway from last year? We can’t undo all the emotional stress, economic and existential crises 2020 brought, but we cannot deny that in the midst of battling those foes, branding trends shifted gears exponentially. What was once seen as modern and revolutionary, became old fashioned overnight. Not to mention that the term “conventional” completely lost its meaning. “New Normal” on the other hand, overstayed its welcome, but it seems it’s here to stay. Why are Trends Important in Branding? Every brand must reflect three major aspects:…

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4 benefits of working with a top advertising agency

branding with an advertising agency

Anyone who has worked or is working with an advertising agency would admit to the fact that they have brought great value to their marketing strategy. There are so many advantages for working with a top advertising agency, and below are some of them. Brand Development Every company and business entity needs a brand identity. It is one of the most important aspects of a business that helps to set it apart from its counterparts. Brand development is one of the most complex things for a business to do. A…

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10 Creative Ways to Use QR Codes for Marketing

qr code marketing

If you are not aware of what a QR code is then… it is a two dimensional barcode, also referred to as a “Quick Response Code”. The code can be scanned by a Smartphone camera for transferring the information directing onto your phone. QR codes can be used to redirect the user to a website, deliver a vCard and even make a phone call. You can also paste the QR codes at different places, for instance, if the QR codes are applied on the Dell Vouchers, people will get the…

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Research from Scanbuy shows awareness and adoption of QR codes solid among American marketers

Mobile Marketing

A recent study performed by Scanbuy, Inc. – the creator of the mobile barcode platform, Scanlife – has shown that marketers in the United States are very aware of two dimensional barcodes and they are adopting this technology quite solidly among many industries. The study included the participation of over 100 marketers from businesses ranging from small to quite large, and within industries such as retail, healthcare, and entertainment. Its results showed that half of the key decision makers are already using the technology as an element of their overall…

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Subway partners with Velti for mobile marketing

Mobile Commerce News

The Subway sandwich shop chain has announced that it will be partnering with Velti – a mobile marketing firm in London – as its sole provider of mobile technology, in order to consolidate its m-commerce efforts worldwide and bring them into a single platform. Subway has reached its top successes yet in 2011, as it surpassed McDonald’s in the number of restaurants around the world. This means that a tremendous number of locations will be depending on the right marketing moves to bring in customers by way of mobile techniques.…

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