San Francisco, California, is experiencing a surge in the green movement. Residents are being encouraged to cut back their environmental impact and “Go Green.” Environmentalism has been an issue of concern throughout the nation, but California has been fervent in looking for sustainable alternatives to energy and lessen their burden on the environment. The newest trend has residents using QR codes to achieve a new level of eco-friendliness. QR codes have been leading the charge in innovations to marketing and advertising, allowing businesses to take advantage of the rise in…
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Xerox employees get a lesson in quick response
The appeal of QR codes lies in its ease of use and opportunities for dynamic interaction with consumers. The codes have been around since the mid 90’s but have only recently seen elevated usage in the west. As such, many are still perplexed by the boxy black and white image. Xerox is looking to broaden their knowledge in mobile technology and marketing strategies with the coming PODi AppForum. Partnering with their sister company, XMPie, the event will teach attendees about data-driven marketing. Those attending the event will learn how to…
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