Welcome to Scotland tourist initiative launches augmented reality app

Welcome to Scotland App

The National Tourism Board of Scotland is looking to change the way visitors to the country get their information by updating all tourist materials with augmented reality. The Board has thrown its support behind Welcome to Scotland, a website put together by a conglomerate of attractions throughout the country. The group has developed a new mobile application for the iPhone and Android smart phones that makes full use of augmented reality. Using the app, visitors can find a wealth of information about the various attractions found throughout Scotland. Using the…

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The School of Hard Rocks…Hotel That Is

The Seminole Hard Rock Hotel & Casino in Hollywood, Florida, has announced their partnership with MacroView Labs to develop a series of mobile applications that will connect visitors to the various attractions associated with the venue and its surrounding area. QR codes will also be used to connect with incoming tourists as the transition from winter to spring amps up. The codes will be linked to the mobile applications themselves, giving smart phone users the ability to download the applications with a simple scan of the code. The applications contain…

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